Conceptual Gin Bar
Created a conceptual brand identity for Red Herring, a fictional gin bar which produces a rotating seasonal gin.
I developed the project from the initial concept through the visual identity, exploring typography, color, illustration, and a range of branded materials. The goal was to capture the charm and character of a classic gin bar while giving it a playful, contemporary personality.
Gin Labels
Each seasonal gin features its own unique ingredient list, illustrated as a botanical-style bouquet with the Red Herring logo tied up in the center. The bouquets are finished with seasonal details, from decorative bows to summer bunting.
The names are inspired by famous red herrings from literature.
Stationery
The stationery was designed to carry the personality of the gin bar into every detail. A typewriter-inspired font nods to the Prohibition era and the origins of the speakeasy, while the tail of the logo winds its way across the different pieces, giving the reader a little visual trail to follow.
